— PROJECT NAME

Tauranga Arts Festival 2025

— ROLE

Content Creator

— DATE

2025

Working as the Content Creator for the Tauranga Arts Festival 2025, my role was to translate the festival’s cultural energy into compelling digital content.

Across five months, I developed and executed the festival’s organic social media strategy, producing video, photography, motion graphics, and visual content designed to connect audiences with the artists and the experience of the festival itself.

The approach focused on authentic storytelling, capturing real moments with artists, audiences, and behind-the-scenes life, and distributing the content through a smart organic strategy that prioritised collaboration, tagging, and community sharing.

Rather than relying heavily on paid advertising, the strategy emphasised strong visuals, short-form video, and meaningful partnerships with artists and organisations to amplify reach through their audiences.

The results showed how powerful creative storytelling and smart distribution can be.