STX has brought me on board to lead their rebranding efforts, redesign their website, and handle product photography and industrial rendering as needed.
I began the UX/UI research by analyzing the existing website and gathering insights from David, the owner, along with other stakeholders. This process involved evaluating user experience, customer feedback, pain points, and key strengths.
One of the primary challenges identified was the excessive number of clicks required for users to reach their desired product. This was due to the extensive range of models, screen sizes, and optional accessories available for each computer, creating a complex navigation flow.
Below you can see the previous Number of Clicks to Conversion.
…and the new proposed one after a deep UX research.
One of the key requests was to retain the familiar “Product Card” layout from the old website. However, the original cards felt static—lacking interaction, flow, and a sense of modern usability
I reimagined the product card with a fresh, intuitive design. Now, with a simple mouse-over action, users can preview a short description without needing to click through. This small but powerful change enhances the browsing experience, allowing users to first engage visually through imagery, then quickly grasp the product’s purpose—only diving deeper when they’re ready. It’s a more fluid, organic way to explore the collection—blending aesthetics with function to keep users engaged.
Cliock on the link below to see the code and interact with the card:
UI/UX
Graphic Design
Product Photography
Product Rendering
Content Strategy
I created a series of blog posts and articles for STX that translate complex industrial technology into clear, engaging content. The focus was on showcasing STX’s cutting-edge solutions—like their P-CUBE Industrial IoT system, ThinManager automation software, and integrated HMI/I/O environments—in a way that’s easy to understand and valuable to readers.
- Simplifying Complexity: I researched and wrote in-depth pieces that break down sophisticated industrial tech for a broader audience.
- Optimized for Search: Each article was structured with SEO best practices—clear headers, keywords, strategic backlinks and proper bibliography—to boost visibility and authority.
- Visual and Clear: I designed and integrated images, diagrams, and UI screenshots to make the content more digestible and visually compelling.
These efforts helped position STX as both innovative and accessible, improving their online reach with content that informs and converts.
